A NORTHSTAR INSIGHT INC. company VIRGINIA BEACH, VIRGINIA
LUSTRAGROUP, LLC

PROJECT CONSTELLATION · B2B2C SAAS FOR BEAUTY STUDIOS

Your craft.
Your clients.
Your next chapter.

SaaS for independent beauty studios to connect booking, client relationships and operations, so teams can focus on their craft and each client’s experience.

Find your membership Already a client?
For independent beauty studios and the craft behind the chair.
Corona Borealis · The Northern CrownSelected real stars projected from J2000 coordinates in the Bright Star Catalog, via NASA HEASARC. Connecting lines are an authored guide, not an IAU-defined figure or a physical connection.Project Constellation. Position source: https://heasarc.gsfc.nasa.gov/FTP/heasarc/dbase/tdat_files/heasarc_bsc5p.tdat.gz. Credit: Yale Bright Star Catalog / NASA HEASARC. Independent projection and line guide. Not a live sky view.4The CrB3Bet CrB5Alp CrB8Gam CrB10Del CrB13Eps CrB14Iot CrB

THE BUSINESS BEHIND THE CRAFT

  1. Welcome

    A STUDIO EXPERIENCE, YOURS

  2. Arrange

    APPOINTMENTS & AVAILABILITY

  3. Know

    CLIENT RECORDS & CONTEXT

  4. Connect

    CLIENT CONVERSATIONS

Your craft leads. The details find their place.

YOUR STUDIO. YOUR BRAND. YOUR JUDGMENT.

CONSTELLATIONCORONA BOREALIS
About this constellation
2MASS · NEAR-INFRARED SKY View native 8K sky Hubble released HD detail
Booking that feels like you Closer client relationships Your craft at the center

OUR CONSTELLATION STORY

Distinct craft.
One shared direction.

CORONA BOREALISLUSTRA GROUPNORTHSTAR INSIGHT INC.

CORONA BOREALIS, the Northern Crown, suggests distinction and individual expression. LUSTRA GROUP carries that idea into connected tools that keep each independent studio's craft and identity at the center. Polaris in URSA MINOR supplies the NORTHSTAR family with a shared direction: technology that supports closer customer relationships. The sky-to-business connection is our brand interpretation.

Explore the real sky Meet NORTHSTAR INSIGHT INC.

OUR MISSION

Connected tools. More room for your craft.

Give independent beauty studios considered tools to connect appointments, client relationships, and the working day.

OUR VISION

Your identity, at every touchpoint.

A connected studio experience that keeps each business’s craft, identity, and client relationships at its center.

LESS FRICTION. MORE OF WHAT YOU LOVE.

Make room for
your best work.

You built your studio on skill, relationships, and a point of view. LUSTRA brings the business side into focus, so your tools feel as thoughtful as the experience you create.

Explore the platform
01

Your brand, from the first click.

Give clients a booking experience that feels like a natural extension of your business.

02

One connected working day.

Keep appointments, records, and communication closer to the team doing the work.

03

A partner as you grow.

Start with the membership that fits today, with a path for what comes next.

CONNECTED BY DESIGN

Every detail, working
toward a better day.

Useful tools that support the relationship between your studio and the people who trust you.

01

A better first booking.

A branded front door that helps clients find your services and plan their next visit.

02

Know who’s coming in.

Keep client records, visit history, and service preferences together.

03

Keep the conversation going.

Bring client messages and visit updates into the flow. SMS availability depends on your studio’s setup.

04

Give the day some shape.

Coordinate appointments, people, and capacity with the needs of your studio in view.

05

Thoughtful payment tools.

Connect deposits and payments to your service workflow, with the right setup for your business.

06

See beyond the calendar.

Use your membership’s business tools to understand activity and plan your next step.

YOUR BUSINESS. YOUR POINT OF VIEW.

Made for the craft.
Shaped around you.

From an independent artist to a growing studio, LUSTRA gives your business a connected foundation and space for its own identity.

Locticians Hair studios & barbers Nail & lash artists Beauty studios Multi-location teams

Meet SEPTEMBER’S LOCS, a Virginia Beach studio in the LUSTRA family.

Visit SEPTEMBER’S LOCS
Close-up study of locs with warm copper highlights
Individuality, beautifully expressed.

ROOM FOR YOUR NEXT CHAPTER

A membership that
grows with your ambition.

01 / MEMBERSHIP

The Atelier

A considered foundation for one studio.

  • Branded online scheduling site In development
  • Client & Profile records In development
  • Calendar & scheduling
  • In-app payments & deposits In development
  • One location · up to 3 stylists
Request The Atelier

02 / MEMBERSHIP

The Salon

Stay close to every client.

  • Everything in The Atelier
  • Outbound SMS notifications In development
  • In-app messaging In development
  • No-show & deposit protection In development
  • Client appointment history & follow-up tools In development
  • Up to 8 stylists
Request The Salon

03 / MEMBERSHIP

The House

More support for the business behind the craft.

  • Everything in The Salon
  • Scheduling & capacity tools In development
  • Marketing & membership automation In development
  • Revenue & retention dashboards In development
  • Priority support In development
  • Guided onboarding In development
Request The House

04 / MEMBERSHIP

The Maison

A partnership for your next chapter.

  • Everything in The House
  • Full website takeover & redesign — we rebuild, host, and run your existing domain In development
  • Appointment traffic migration & Client account import (Square and more) In development
  • Multi-location rollout planning with our team In development
  • Dedicated success manager In development
  • Custom integrations, data migration & CRM support In development
  • SLA & quarterly business reviews In development
Request The Maison

Membership pricing is shared in a written proposal after a short conversation about your studio, locations, and messaging needs.

WELCOME BACK

One studio.
Your way in.

No app to download. Open lustragroup.info in the browser on your phone, tablet, or computer—and add it to your home screen if you like.

FOR CLIENTS

Your next visit starts here.

Choose your studio and sign in to manage your relationship with the team that knows you.

Client sign in

FOR STUDIO OWNERS

Back to the business you built.

Sign in with your studio owner account to return to your workspace and the day ahead.

Studio owner sign in

BUSINESSES. CUSTOMERS. CONNECTED.

Focus on your customers.
Build value together.

NORTHSTAR INSIGHT INC. develops B2B2C SaaS at the edge, where businesses meet customers. AI agents, data engineering, software development, cybersecurity, cloud and IT support can be scoped to manage technical debt and support better experiences, outcomes and lasting impact.

Scope and pricing are agreed in writing. Features depend on setup; unfinished benefits remain in development.

THE NORTHSTAR FAMILY

Different worlds. One true north.

LUSTRA GROUP is part of NORTHSTAR INSIGHT INC.—bringing purposeful technology, connected knowledge, and thoughtful design to the people doing the work.

One studio operating system across the NORTHSTAR family. LUSTRA is the beauty pack; PAWLUX is the pets pack. No fleet-wide single sign-on.

Meet NORTHSTAR

CUSTOMER SUCCESS

At the edge
of customer care.

Create better experiences together. Tell us about your business, your customers, and the parts of the day you would love to make simpler.

Start a conversation